VeggieKart is a direct farm to food retail initiative taken up by eKutir in November, 2013. VeggieKart provides the consumers with fresh and quality vegetables at competitive price over market price. The twin intent of this initiative is the economic benefit of the farmers and access to nutritious and fresh vegetables by consumers. VeggieKart procures vegetables daily from the farmers at a fair price, process it at the central warehouse in the city and distribute it to the consumer’s through different distribution channels. VeggieKart create a multi-pronged approach to ensure fair and equitable procurement from the farmers and also convert the unorganized vegetable vendors into branded vegetable entrepreneurs who sells vegetables in the city and urban slums of Bhubaneshwar.
Fostering participation of farmers and BoP communities in collective decision
making and empowerment.
Gyanendra Acharya is a founder member of Ekistics Solutions; before getting into entrepreneurship he had over 16 years of experience in Human Resources with organisations like Hughes Systique & RBS. He describes his move from corporate to social sector as a “second innings” which he believes is going to be a longer innings than the first one. Before joining eKutir, he was associated with Gram Vikas – one of the largest implementing non - profit organizations in India, where he led assignments in the area of New Project implementation and Process Optimization, and a brief stint with Kalinga Institute of Social Sciences (K.I.S.S. He has also partnered with Ashoka Foundation India, to advocate the belief that “everyone can be a changemaker” into the corporate and social sector business through various organisation development intervention modules.